The last half year or so has seen a couple of attractive new Heritage Collection releases from Longines in the form of the Military 1938 and the Heritage Classic. Now, the brand has launched the Classic Chronograph 1946, not only… Read More ›
Longines
NEW : Longines Heritage Military 1938 and Heritage Classic
Today we are bundling two new Heritage Collection releases from Longines together. The first of these is the most recent, that of the limited edition Military 1938. You may recall our post last year about the Longines Heritage Military, which… Read More ›
INDUSTRY NEWS : MCH Group CEO René Kamm resigns
Following last weekend’s announcement by the Swatch Group of their withdrawal from the Baselworld watch and jewellery fair, organising company MCH Group has announced the resignation of CEO René Kamm, who has spent almost two decades with the Group. Mr Kamm… Read More ›
INDUSTRY NEWS : Swatch Group withdraws from Baselworld
The SIHH may be expanding in terms of exhibitors (although reduced in days), but Baselworld has been shrinking both in terms of participants and length, with the 2019 edition to be even more noticeably smaller than this year’s due to… Read More ›
LONGINES : Heritage Military Watch
Although they are not Longines’ biggest sellers, if there’s one thing that they can be counted on, it is that the brand will come up with some good looking vintage reissue models for their Heritage Collection. This year, it comes… Read More ›
LONGINES : Master Collection Annual Calendar
In 2005 Longines launched Master Collection, which was to be characterised by classic designs, and the use of mechanical movements. This year, at Baselworld 2018, they added a new annual calendar to the Masters. Not just this, but they also… Read More ›
LONGINES : Conquest VHP Gold Coast 2018
Coinciding with the arrival in Australia a couple of days ago of the Queen’s Baton Relay, Longines, the Official Partner and Timekeeper of the XXI Commonwealth Games, has launched the Conquest V.H.P. Gold Coast 2018 Commonwealth Games special edition watch…. Read More ›
INDUSTRY NEWS : luxury watch e-commerce continues to expand in China
China’s second larget e-commerce platform, JD.com, has officially launched a new alliance with more than a dozen of its international watch brands, including new partner Chopard (which opened an online flagship store on JD.com in August), as well as Tag… Read More ›
LONGINES : Legend Diver Reissue 10th Anniversary
So it seems that I blinked and somehow ten years have passed since Longines released their hugely successful Legend Diver 1960s reissue. Such was its popularity that for those around at the time will have probably have memories of either… Read More ›
BASELWORLD 2017 : Longines Flagship Heritage 60th Anniversary
Although it seems, in recent years, that the popularity of diving into the archives for new releases has markedly increased, Longines has been paying attention to their heritage for awhile. This year has brought some very pared back models, including… Read More ›
