Without much fanfare, the re-located Omega Museum has opened in a new building aptly called the Cité du Temps in Biel/ Bienne. The new building is situated between Omega’s historic buildings and the new Swatch Headquarters.
Designed by architect Shigeru Ban and operated by the Swatch Group, alongside the Omega Museum and the Planet Swatch museum on the floor above, the Cité du Temps has a third floor with a space that will feature an ever changing series of time-related temporary exhibitions, with the fourth and final floor consisting of the Nicolas G. Hayek Conference Hall.
With a 50m ‘steel bracelet’ wall revealing the brand’s history through 64 windows through a timeline marking milestones, the new Omega Museum also includes a cinema inside a giant Speedmaster case as well as a section dedicated to NASA’s Space Program.
There is also a section about their long partnership with the Olympic Games, including starting blocks that visitors can use on a 9m running track (including recording their time) and an interactive bobsleigh game display where you can try to match their timekeeping system.
Other displays cover themes such as historical pocket watches, women’s watches, the co-axial movement, and their longstanding partnership with the James Bond/ 007 films. There is also a display which will highlight Omega’s most recent developments.
The opening hours and ticket prices are listed below. The price of admission includes entry to both the museums and the third floor exhibition space.
Tuesday – Friday : 11:00 – 18:00
Saturday & Sunday : 10:00 – 17:00
Monday : closed
Adults : CHF 10
Children under 12 years : Free
Adolescents < 18 years of age, Students, AHV, AI, Schools & groups > 8 people : CHF 5
[Photos : Omega]