The Richemont Group has spent the last two years since acquiring the U.K.-based pre-owned watch dealer Watchfinder & Co integrating it into the Group’s business model. Now, Vacheron Constantin has become the latest Richemont watch brand (Panerai having joined in December) to offer trade-in exchanges towards new watches with its Group stablemate.
The process is the same as for the other brands and for Watchfinder more broadly. Customers will be given an immediate quote on the watch they wish to trade for a new Vacheron Constantin. If that is to their satisfaction, it will be sent to Watchfinder’s manufacturer-certified service centre for a full appraisal and a final valuation. Once the final trade-in price has been agreed, it can be put towards the purchase of a new watch and the traded-in piece is now Watchfinder stock. Not all watches will be accepted, and the older the watch, the less likely it will be accepted.
Vacheron Constantin will be offering the service at its boutiques in New York, Beverly Hills, South Coast Plaza, and Miami.
Watchfinder & Co was established in the U.K. in 2002 and has physical outlets in France, Germany, Switzerland, the U.S., and Hong Kong.