This year’s SIHH will see IWC revamping some Da Vinci models and we will cover them (and more) when the time comes, but as we lead up to the Salon some of the new Da Vincis whose launch has been announced have piqued my interest, and I thought I’d share them first.
Now you may recall how in 2014, IWC launched a completely new family within the Portofino collection called the ‘Midsize’ (click here to refresh your memory if you need to). At the time it was noted by myself and many others that whilst there may have been some models which appeared to be aimed at the female market, the reality (and inclusive marketing campaign) was that at 37mm they were ‘midsize’; there have been men who have bought these watches.
It’s arguably a bit tricky for a brand when you have a tag line that you are ‘engineered for men’, and yes I’ve asked IWC about this on a number of occasions, even suggesting that they change it to ‘engineered for you’.
But I digress.
Today is about new 36mm Da Vincis which are clearly being aimed at the female market.
The new models cover a broad range of looks in stainless steel and rose gold, including the inevitable diamond bezel models. Those which are not on a bracelet will come on variously coloured alligator straps by Santoni.
Reference IW458307 is stainless steel with a mirror-polished link bracelet, gold-plated hands and appliqués and a blued seconds hand on a silver-plated dial.
At the pointy end is the Reference IW458310 which has an 18 carat red gold case and linked bracelet and 54 white diamonds on the bezel and a silver-plated dial with a blue seconds hand.
If your budget doesn’t extend to that then yes there is a stainless steel version of the same (Ref. IW458308) with a red berry-coloured alligator strap.
What may well be the model that may perhaps test the male resolve a bit is the Ref. IW458312 at the top of this post, which has a deep blue recessed sunburst dial. Inside is the automatic winding IWC Calibre 35111 with 42 hours of power reserve.
Along with the Automatic 36 there will also be a Da Vinci Automatic 36 Moonphase iteration, for which a moonphase replacing the date as a second function and at 12 o’clock rather than the more popular 6 o’clock position for many brands, a nice point of difference.
Each of the new Da Vinci Automatic 36 models has an engraving of Da Vinci’s ‘Flower of Life’ on the case back.
With a starting RRP of 5,900 CHF for the entry model (14,000 CHF for the Moonphase) it will be very interesting to see how these do. At the beginning of this post I mentioned the Portofino Midsize. With this new collection sized at 36m it occurred to me that following on from the Portofino, these could have followed on with the same naming convention and been called the Da Vinci Midsize.
Having asked a few men about this new release already, they’d wear the blue one.
Keep an eye on Horologium and we will try to bring you some live photos as soon as we can.
23/1/17 ADDENDUM : For live photos taken at SIHH 2017, click here.