SIHH 2013 : What is being at SIHH actually like?

2013SIHH7

I thought that I’d start my SIHH posts by giving those of you who have never been a ‘feel’ for Palexpo and what the fair looks like. As it was my first SIHH, I had no idea of what to expect. What I wasn’t prepared for was the sheer scale of it.

To the casual observer of the list of participants, they might wonder how big it could possibly be. Well it is impressively big physically and organised to an incredibly detailed degree; from the cloakroom to the security checks going in and out, from the constant catering requirements to details such as providing daily newspapers in a variety of languages to attendees. As for the brands themselves, the attention to detail and scale was quite remarkable.

Here are some photos from SIHH 2013. They do not cover detailed looks at all posts, but what I wish to give Horologium readers is an idea of the scope of SIHH 2013 and of what it was like to be there.

Vacheron Constantin

Baume & Mercier

 

Baume & Mercier

Baume & Mercier

Richard Mille

Richard Mille

IWC

IWC

IWC

IWC

Roger Dubuis

Roger Dubuis

Vacheron Constantin

As you can see, although it is held at a convention centre, the centre’s interior has been completely transformed to the point where the SIHH interior looks deceptively permanent. If you have not been to an SIHH, I hope that I have been able to give you at least an idea of what it is like to be at this amazing watch fair.

 



Categories: A. Lange & Söhne, Audemars Piguet, Baume & Mercier, Greubel Forsey, IWC, Jaeger-LeCoultre, Panerai, Piaget, SIHH 2013, Switzerland, Vacheron Constantin, Van Cleef Arpels, Watch shows, watches

12 replies

  1. Great post and pictures, I would really like to visit SIHH someday!

    Like

  2. No photos of the food and booze???
    😉

    Cheers,
    pplater.

    Like

  3. Thanks for the inside look. Very interesting but it must have been a hectic time.

    Like

  4. it’s hard to believe these are only temporary set ups and it’s all going to be torn down again! i could happily live in each of them one at a time…hehe.. great post! just looks expansive! thank you for sharing with us!

    Like

  5. it looks amazing!

    Like

  6. Really look like permanent fixture as you said. Lange’s booth look very similar to last years! Amazing set ups. You must have had a real blast!

    Like

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