Although the year is not yet half over, and Jaeger-LeCoultre will no doubt release more Reverso models to mark its 90th year, I feel fairly certain that the Reverso Tribute Nonantième will be my favourite of the celebratory year’s releases…. Read More ›
There are the ‘attention grabbers’ at any watch fair. More often than not, especially for large brands, these are going to be the big sellers for them. That’s why they dominate discussions online and off. But brands are not just… Read More ›
The latest launch from Jaeger-LeCoultre may be a precursor to celebrating ninety years of the Reverso in 2021, but it is also a nod to an earlier model from this year, the in both collection family and colour. It is… Read More ›
April 2021 may seem far away but in fair organisation terms, especially amidst COVID-19, it is not, and so the perhaps expected announcement by Watches & Wonders that next year’s Geneva fair will again be solely digital, has come to… Read More ›
At the SIHH 2018 Jaeger-LeCoultre marked 50 years since the original Memovox Polaris with the introduction of new Polaris models. For a short introduction to the history of the Polaris, click on that link. Since then, the revival and modernisation… Read More ›
This year’s inaugural Watches & Wonders Geneva 2020 went digital, and the releases are still filtering down to worldwide markets, but the W&W-branded expansion continues, with the announcement of their first event in Shanghai. Remembering, of course, that there were… Read More ›
Cinema visits may be slightly different at present due to COVID-19 restrictions, but nonetheless film launches are still being planned and along with them, associated products. Including, of course, watches. Jaeger-LeCoultre has announced the limited edition (100 pieces) Master Ultra… Read More ›
Since Jaeger-LeCoultre’s launch of the first Memovox alarm watch in 1950 with what has become an immediately recognisable dial consisting of concentric rings and a triangular marker for the alarm, it has become an important part of the brand’s modern… Read More ›
Named for the fact that it was the first of Jaeger-LeCoultre’s collections to have the ‘1000 Hours Control’ certification, the longstanding Master Control collection is getting some attention this year with newly tweaked Date, Calendar, and Geographic models, plus the… Read More ›
As a continuation of the nod-to-Geneva Reverso theme this post is about a new but familiar new model launched this week in the same city. One of the hits of last year, and whose popularity went beyond its attention-grabbing hue… Read More ›
