In March 2018, freediver Guillaume Néry announced that he had become a worldwide ambassador for Officine Panerai, revealing that he was ‘chapter 3’ of the TRAITS campaign (his section called, naturally, ‘Mare’), at the same time. So who is Guillaume… Read More ›
The year’s Panerai releases continue with the launch of three new variations on the brand’s Luminor 8 Days; two with newly designed power-reserve-indicators, and the final one the first in the series with a ‘lefty’ (aka ‘destro’) case designed for… Read More ›
(Photo : Panerai) This year, Panerai is updating their Base and Marina models, with a new P.6000 movement with a three day power reserve replacing the 6497 part of this new six model upgrade. The Luminor Logo has been the… Read More ›
Today’s post is particularly for Panerai fans, but will no doubt also be of interest to many others as well. Officine Panerai, in conjunction with Sotheby’s, is currently holding an online auction, with proceeds from the sale going to the… Read More ›
The march by watch brands towards selling directly online continues apace, with Chopard, Piaget and Panerai having recently joined Mr Porter/ Net-A-Porter. The most recent addition is that of Officine Panerai to Mr Porter, with twenty-five models from its Luminor… Read More ›
Today is about a limited edition 42mm Panerai – the PAM000716 aka the Mare Nostrom Acciaio, based on a 1990s Pre-Vendôme Mare Nostrum. Of course this is not the first Mare Nostrum reissue; most recently there was a 2015 model… Read More ›
Panerai’s love of bronze cases started in what watch industry terms almost feels like an eon ago, with the original ‘Bronzo’, aka the PAM382. It was one of the hottest releases of 2011, and had a very real effect on… Read More ›
A striking 49mm Carbotech watch from Panerai was not only its key piece at the SIHH 2017 but also, as their press presentation emphasised, a sign of the brand’s future direction – the use of new materials and investing in… Read More ›
One of Panerai’s post-SIHH 2016 releases this year was the PAM 661 Carbotech Luminor Marina 1950 3 Days Automatic, which can be either seen as a consolation prize for those who did not get last year’s PAM616 Carbotech Submersible or… Read More ›
At SIHH 2016 Panerai revisited its past with a number of new models in a variety of cases and dial colours and functions. Of these my personal favourites were, perhaps of some surprise to me, these two. I’ll explain why… Read More ›
