A little while back I attended the Sydney launch of Baume et Mercier’s tribute to the classic Shelby Cobra racing car, and got some ‘quick and dirty’ photographs of both the models, stainless steel and red gold. When I was… Read More ›
Baume & Mercier
BAUME & MERCIER : Capeland Shelby® Cobra launch
Earlier this year Baume & Mercier announced two limited edition chronographs to commemorate a new partnership with legendary racecar manufacturer, Shelby American, Inc. When you think about Baume & Mercier car partnerships aren’t what comes to mind, but such partnerships… Read More ›
BAUME & MERCIER : Re-launch of the Classima and an appeal to youth
This year Baume & Mercier have relaunched new Classima collections for both men and women. I was in attendance earlier this year at one of the official lauches of this new collection, and to some of those present, it appeared… Read More ›
SIHH 2015 : Baume et Mercier Clifton Big Date & Power Reserve
Horologium has tracked the progress of Baume et Mercier’s Clifton model since its launch two years ago, and it remains our favourite collection from the brand. The latest addition to the collection has an unexpected ‘big date’ at 12 o’clock… Read More ›
WATCHES & WONDERS 2014 : Baume et Mercier Clifton 8 Day
The focus of Baume et Mercier at Watches & Wonders 2014 was the new Promesse women’s collection, but along with that came the annoncement of three additions to its popular Clifton range, my favourite of Baume’s lines. Two of these… Read More ›
WATCHES & WONDERS 2014 : Opening ceremony
A few hours ago I attended the opening cocktails of Watches & Wonders 2014. You know what they say – if the ribbon has been cut by all the CEOs of participating brands, and if each booth has been traditionally… Read More ›
LIVE : From Watches & Wonders 2014
I am writing to you live from Hong Kong, where it is the ‘preview day’ for the second “Watches & Wonders : The Haute Horlogerie Exhibition in Asia”. The fair runs from 30 September – 2 October 2014 at the… Read More ›
ON THE WRIST : Baume et Mercier’s Clifton Retrograde Date
Earlier this year, I covered Baume et Mercier’s new Clifton Retrograde Date, which I first saw at SIHH 2014. Recently, I had the opportunity to test drive one for a month with thanks to Baume et Mercier Australia. For those… Read More ›
Baume et Mercier Social Media Competition
Competition coverage is not something that happens a lot on the Horologium pages, but today I am going to mention one, because it’s a rare attempt by a major brand to do a social media campaign. The relationship between large… Read More ›
SIHH 2014 : BAUME & MERCIER Clifton Retrograde Date
The emphasis throughout the Baume et Mercier presentation at SIHH 2014 was on ‘affordable luxury’, with ‘quality’ and ‘price’ being keywords. With this in mind, amongst the new additions to the Clifton line announced by Baume et Mercier at SIHH… Read More ›
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