Corum is seventy years old this year and now once again Swiss-owned, following a management buyout led by International Sales Director Haso Mehmedovic and a group of Swiss investors with backgrounds in the luxury and finance sectors. After earning his CFC diploma from CIFOM in Le Locle, Haso Mehmedovic joined Corum in 2011 as a watchmaker but since then, has worked across all departments. At 32, he is now CEO and Chairman of the Board.

The previous owner, Hong Kong’s Citychamp Watch & Jewellery Group Limited, which retains ownership of other Swiss brands, purchased Corum for 86 million CHF in 2013. All industrial and commercial assets, including patents, intellectual property, and archives, will remain with the brand.

The new owners will spend 2025 reassessing Corum’s brand identity and direction, with a relaunch planned for mid-2026.

The new CEO and Chairman of the Board issued the following statement:

“We have a tremendous opportunity ahead: to restore Corum’s rightful place in Swiss watchmaking. I know this company inside and out, its strengths and its untapped potential. Corum was the very first brand I applied to after graduating in 2011 — and I never looked back. I grew up with this company and went through every high and low with the teams. Today, we’re putting bold creativity and innovation back at center stage and building on Corum’s unique DNA. We will be reinforcing our distribution, consolidating key markets, opening new horizons — and above all, bringing Corum back into the spotlight for collectors and enthusiasts around the world. I’m proud to lead this new chapter alongside a talented, committed team grounded in the values of Swiss watchmaking, and we share a long-term vision. We’ve reached a constructive agreement with Citychamp Watch & Jewellery Group Limited, who – while protecting their own interests – showed genuine goodwill and a sincere desire to see Corum regain the place it deserves. A place it should never have left.”

[Photo credit: Corum]

Categories: Corum, Industry news