INDUSTRY NEWS : Swatch Group to hold Zurich fair during Baselworld 2019

Hot on the heels of the announcement by the SIHH and Baselworld fairs that they will co-ordinate their fairs for the period of 2020 – 2024 comes the news, reported by Reuters, that the Swatch Group, whose shock announcement that they would leave Baselworld lead to the resignation of organiser MCH Group CEO CEO René Kamm and corporate introspection, will hold their own fair in Zurich, on the same dates as Baselworld 2019.

However, as noted by website Monochrome which reported this yesterday, news about the Swatch Group development on Swiss website Le Temps states that it will be a retailer-only affair, and is the result of requests by the Group’s retailers to be able to see new releases from the Group’s brands during that week, when retailers will be present in nearby Basel.

Categories: Baselworld 2019, Industry news, Switzerland, Watch shows, watches


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