The gradual shift by watch brands into being more sustainable, item by item, continues, with IWC’s launch of their new TimberTex straps, made from a paper-based material.
This new material is composed of 80% natural plant fibres. The cellulose used comes from Forest Stewardship Council (FSC)-certified trees grown in sustainably and responsibly managed European forests. The manufacturing process is in Italy using techniques utilised in papermaking. The colour is achieved through plant-based dyes.
These new straps have padding made from recycled microfibre and the thread used for stitching is made of recycled material. They are also water-resistant.
Available in blue, brown, or black, they are currently available for the following models – the Portugieser Chronograph, Portugieser Automatic 40, Portofino Automatic, and Portofino Chronograph.
[Photo credit: IWC]