NEW: IWC launches new ‘TimberTex’ straps

The gradual shift by watch brands into being more sustainable, item by item, continues, with IWC’s launch of their new TimberTex straps, made from a paper-based material.

This new material is composed of 80% natural plant fibres. The cellulose used comes from Forest Stewardship Council (FSC)-certified trees grown in sustainably and responsibly managed European forests. The manufacturing process is in Italy using techniques utilised in papermaking. The colour is achieved through plant-based dyes.

These new straps have padding made from recycled microfibre and the thread used for stitching is made of recycled material. They are also water-resistant.

Available in blue, brown, or black, they are currently available for the following models – the Portugieser Chronograph, Portugieser Automatic 40, Portofino Automatic, and Portofino Chronograph.

 

[Photo credit: IWC]



Categories: IWC, Straps, watches

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