Launched in March 2020 as a response to the cancellation of this year’s major watch fairs, the Geneva Watch Days event, which had been postponed to August, has announced that they still plan to hold the event at this time for those who are able to travel there and not still subject to COVID-19 related travel and distance restrictions.

With the support of the State of Geneva, this multi-brand show will start with welcoming night cocktails on August 26. Participating brands will hold salons and events in hotels, boutiques, and workshops until August 29, 2020.

The ‘founding brands’ are Breitling, Bvlgari, De Bethune, Girard-Perregaux, H.Moser & Cie, MB&F, Ulysse Nardin, and URWERK

Categories: Breitling, Bvlgari, De Bethune, Girard Perregaux, H. Moser & Cie, MB&F, Switzerland, Ulysse Nardin, URWERK, Watch shows, watches