With the cancellation of both Watches & Wonders Geneva 2020 and Baselworld 2020, a number of brands have decided to hold an event called Geneva Watch Days over the period during which Watches & Wonders was to have taken place.
As had been the case with the W&W Geneva, the city/ state of Geneva is formally supporting the venture.
It was announced by Bvlgar CEO Jean-Christophe Babin in an RTS (Swiss National Television) TTC broadcast.
“Despite the cancellation of the two major Watch Fairs, it will allow retailers and media, primarily from Europe but not only, to discover, comment and order the novelties of the founding Brands, namely Breitling, Bvlgari, Gerald Genta, Girard-Perregaux, MB&F, Ulysse Nardin, De Bethune and Urwerk” commented Jean-Christophe Babin. This initiative will allow retailers and media to meet with these Swiss Watch Brands in a few days in the capital of Swiss Watchmaking rather than attending many roadshows in different European cities currently under organization after the Watches & Wonders and Baselworld cancellations, thus saving a lot of time.
“Besides these Brands, we are currently in advanced discussions with several other important names including Chopard and H. Moser & Cie., which we hope will be confirmed very soon. Plus some others which I’m sure will be interested after discovering our initiative” added Jean-Christophe Babin.
“We fully support this initiative, especially after the cancellation of both the Geneva Motorshow and the Watches & Wonders Fair last week. Even though its scale cannot be compared, it will contribute significantly to the Geneva economy during a period which otherwise would have been very challenging. We will provide the participating Brands with all our possible support and thank them for having elected Geneva as their event venue” commented Pierre Maudet, Geneva State Councillor.
For those who have been to visit watch brands before the commencement of SIHH there will be something familiar, with this new event taking place across a number of Geneva hotels.
The participating brands, the full list of which will be released after further talks, will be individually responsible for provision of information regarding their participation. A Steering Committee will oversee the overall organisation.