NEWS : Watch brands crack down on smartwatch face designs


Modified image from TorrentFreak

A couple of years ago Apple got into trademark trouble with Swiss railway operator SBB for an iPad clock that looked rather too similar to their design, one which most of us know through Mondaine watches. Well it seems that this problem has re-appeared, only in this time, for smartwatches based on Android Wear.

Website TorrentFreak has reported that companies including IWC, Officine Panerai, Omega, Tissot, Swatch, Flik Flak and yes, Mondaine, are sending case-and-desist notices to websites/ individuals who are believed to be offering, without permission, faces for Android Wear and other smartwatches that are similar to their own, for breach of trademark, design and copyright. The website spoke with one person who operates a user-uploaded watch face site who has been actively trying to discourage uploading of infringing designs and removing them when noted.

Whilst this has been restricted to Android Wear so far, with the case of SBB/ Mondaine still fresh in people’s minds, it will remain to be seen whether Apple avoids the path of supporting custom watch face designs in the future.

Categories: Accessories, Ephemera, News, watches

2 replies

  1. I think that the Swiss brands should see this as an opportunity to tap into a whoe new ludicrous market. Most people have smart phones and perhaps soo smart watches. Most of those probably would never think of paying the 4- to 5-figured amounts for a Swiss timepiece but if the companies offered a digital version of their watches for a very very small fraction of the price of thr “real” timepiece…wouldn’t that pay dividends? It may expose more people to the actual timepiece and prompt the purchase of a physical timepiece perhaps??

    My 2 cents 🙂


  2. I agree with Danny’s comments – The industry could win with a token fee re the use of their watch faces/dials

    Julian Parry .


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