Let’s get digital.
Following its COVID-19 enforced cancellation, Watches & Wonders Geneva 2020, which was due to start on April 25, will be going digital, with new releases streamed online for journalists, retailers, and the general public.
Brands will have dedicated sections, and there will be, of course, social media updates. For new releases, brands will be creating 10 minute videos. The FHH’s Cultural Council, in conjunction with participating brands and people within the industry, will provide analyses, trend forecasts, and educational sessions similar to those which have taken place at recent SIHH fairs.
Given that all participating watch brands already had their 2020 releases ready by the time the cancellation took place, it makes sense to still provide a means by which the watches can be launched.
Chairwoman and Managing Director of the Fondation de la Haute Horlogerie Fabienne Lupo says, of this initiative – “We are thrilled to be partnering with the finest watchmaking brands in the world to bring the Watches & Wonders concept to life online at a time when our industry needs it the most.” …“This dynamic new platform will allow watch lovers everywhere to discover exciting new products, engage in enriching experiences, and connect directly with our participating brands in one place.”
Similar to having a smaller Watches & Wonders in Miami, the FHH will hold a second digital event later in this year to provide a platform for further new releases. At this time, there will also be what they are calling “strategic e-commerce partnerships, which will enhance the platform’s appeal for watch lovers, and bring further value to participating brands.”
The Watches & Wonders website, at which this will take place, is at this link.