Auction house Phillips, in association with Bacs & Russo, is opening a watch boutique within its Mayfair London premises. It will not only be used to exhibit watches that are to be auctioned, but will also feature watches that can be purchased directly. Perhaps more interestingly, it will also be a London home/ retailer for Singer Reimagined in the U.K.

Called ‘Phillips Perpetual’, these spaces will eventually be expanded to New York, Hong Kong and further as yet unidentified future locations.

Categories: Auctions, London, Singer Reimagined, Watch shopping, watches, Women's watches