In an update to the recent difficulties facing Fortis, which we most recently covered in this post, they have announced the company’s continued operation under a new owner, Mr Jupp Philipp as of September 1, 2018. The company has also changed its name to Fortis Watches AG.
Alongside Mr Philipp will be new CEO Mr Lorenz Aebischer, who has worked at Auguste Reymond, Mido, and Tissot.
Their initial plan is to go through all aspects of the company’s operations, strategy development, and to communicate with their retailer network about the brand’s future direction.
If you wish to read the documents released by the Swiss Official Gazette of Commerce pertaining to Fortis and the bankruptcy debt referral process that they have undergone over the last year, go to this link.