So the 2012 London Olympics have started, Tim Berners-Lee tweeted from the stage during the opening ceremony, and there will be sleepless nights for many people between now and 12 August 2012.
It would be hard to miss the fact that Omega is the official timekeeper for the Games, their twenty-fifth, in fact. If you want to immerse yourself further into matters Olympic, Omega have launched an iPad application called ‘Birth of Modern Timekeeping’ which lets users explore the history behind the 1948 and 2012 London Games (missing out London’s 1908 Olympics presumably because Omega was not the official timekeeper until the Los Angeles Games of 1932) and also the development of how Omega has recorded and displayed timing and scores throughout their partnership with the Olympics.
As well as commemorating both the Olympics and the brand’s relationship with them, this app also provides users with information and images of Omega’s Olympic Games 2012 watches, including the Seamaster Aqua Terra Co-Axial Chronograph ‘London 2012’ and Seamaster 1948 Co-Axial ‘London 2012’ Limited Edition timepieces.
The app is free and can be downloaded here.