Girard-Perregaux seeks to reduce dependence on Chinese market

Unlike what seems like an increasing number of brands unabashedly wooing the financially important mainland Chinese market with varying degrees of directness, Girard-Perregaux has decided that it wants to expand in the U.S. and South America, and to reduce its reliance on China.

Despite it accounting for approximately 40 per cent of Girard-Perregaux’s sales, managing director Stefano Macaluso has announced that the company intends to broaden its customer/ business base by refocusing on an improving U.S. market, and engaging with South American buyers who are choosing to buy abroad rather than at home.

Even though Girard-Perregaux is changing their international focus, they still aim to maintain the existing percentage of sales the brand gets from China over the next few years.

Girard-Perregaux produces around 12,000 timepieces a year.

Categories: Girard Perregaux, Industry news, News


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