Even though they were not limited in edition nor production, when the Bioceramic MoonSwatch Collection was launched, the confluence of the Omega Speedmaster and Swatch’s affordability lead to launch day queues which probably surprised even the Swatch Group. The planetary… Read More ›
Swatch
NEW: Blancpain x Swatch ‘Ocean of Storms’
You might recall last year’s launch of the Blancpain X Swatch Bioceramic Scuba Fifty Fathoms, consisting of a collection of watches around an ocean theme, with each piece is centred around either the Atlantic, Pacific, Indian, Arctic and Antarctic oceans…. Read More ›
NEW: European Space Agency & Swatch X You
This week has seen two very different ‘collaboration’ announcements involving celestial space matters. One of these is the news that Prada will collaborate with Axiom Space, architect of the world’s first commercial space station, the Axiom Extravehicular Mobility Unit (AxEMU),… Read More ›
NEW: Blancpain X Swatch Bioceramic Scuba Fifty Fathoms Collection
So – who predicted the next Swatch intra-Group collaborative effort? The new (unlimited) Blancpain X Swatch will bring the Fifty Fathoms to a new audience with a collection of watches around an ocean theme – each piece is centred around… Read More ›
NEW: Swatch BIOCERAMIC WHAT IF? Square
Woulda coulda shoulda. What if the 1983 Swatch had been square? Back in 2021, Swatch launched its inaugural BIOCERAMIC collection, made from a composite material consisting of two products – castor seeds, and ceramic. The ratios are two-thirds ceramic and… Read More ›
NEWS: Swatch Group sues Malaysian government over watch seizure
Remember when Malaysian authorities raided Swatch stores and seized 164 rainbow-coloured watches worth a total of US$14,000 from its Pride collection? Ministry of Home Affairs officials raided its outlets in various malls across Malaysia on May 13 and 14 this… Read More ›
NEWS: Malaysia confiscates ‘LGBT’ rainbow Swatch watches
Swiss watchmaker Swatch has said that Malaysian authorities raided its stores and seized 164 rainbow-coloured watches worth a total of US$14,000 from its Pride collection. It said Ministry of Home Affairs officials raided its outlets in various malls across Malaysia… Read More ›
NEWS: Luxury watch groups suspend operations in Russia
It is obviously a constantly changing situation, but the list of companies from financial and other services to sporting associations, film/ entertainment, automobile, technology, fashion, sporting, logistics groups, retailers and more who are suspending operations in Russia increases by the… Read More ›
NEW: Swatch x Peanuts
If you don’t have one of the Omega Snoopy Speedmasters, or have one and would like an inexpensive ‘matching brand group sibling’ watch for you or someone else, meet the new Peanuts range from Swatch. These new pieces use the… Read More ›
COMPETITION: Swatch Calling – what makes a country tick?
Swatch, the official time partner of Expo 2020 Dubai, is inviting people from the Expo’s 194 participating countries to create an original art work representing their country that will find its way onto their watches. Under the ‘Swatch X You’… Read More ›